It All Started With a Letter...

Audrey, a native East Coaster working in the NYC fashion industry, met Joshua, a native West-Coaster working in the LA entertainment industry. Sharing a passion for style and design, the two began expressing their affection through a creative long distance relationship—sending each other handcrafted letters. It was through this traditional correspondence that Audrey and Joshua got to know each other and fell in love.

In their mission to find wedding invitations, they became aware of how hard it was to find something as unique and rare as their relationship was. Audrey decided to design them herself, eventually spawning her own line of cards and invitations.

After spending several years exploring the stationery industry, the couple began to discover a growing crop of fresh new design in stationery and gifts. Entrepreneurs at heart and with a love for their neighborhood, they were excited to bring these unique finds to Los Angeles. In 2006 they opened Urbanic Paper Boutique on Abbot Kinney Boulevard, in Venice CA.

Right at home in this forward and eclectic neighborhood, the boutique offers a curated collection of letterpressed greeting cards, stylish papers, modern gifts, desk accessories, wedding invitations and custom stationery. The shop has become a hub of inspiration in Los Angeles and is frequented by designers, bloggers, stylists, event planners, celebrities and paper lovers of all kinds.

These days Audrey and Joshua Woollen have their hands full running the shop, raising their two little boys and hosting back yard get-togethers.

"We’re equally inspired by the complex, organic beauty of nature as well as the modern, sophisticated style of urban living. We came up with the term Urbanic to encompass both."

xo. Audrey and Joshua