It has been a lively and productive week here at the shop!  We sent out our January newsletter, the Valentines window install went up (thanks again for all of your ideas on this!) and we received shipments from Night Owl, Regional Assembly of Text, Russel and Hazel, and Midori.  Now, looking forward to a sweet weekend.

wishing you the same!


p.s  “sweetness and light”  is a nickname my mom has called me ever since I was a little girl.  The way the photos came out this morning  seemed very fitting for this title!

{cupcake kit by Chronicle • emporium soap bar by Mor }


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I Just wanted to say thanks to all of you who are my daily readers.  I love reading your comments and finding out who you are.  Another special thanks to these blogs listed below who wrote nice things about Urbanic + Parcel Post over the last few months.  It is an honor to be mentioned on such fabulous blogs!   xo *A

you can read what they wrote :

here on Ghost Dreams and Flower Things here on The Third Coast Bride • here on Little Room LA • here on Caribbean Journey •  here on After the Artists Way • here on The Sweetest Occasion • and here on Dain & Mallory


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When I work wedding appointments in the bridal lounge I interview the couple first to find out what they’d like the look and feel of their wedding day to be. Then I ask them to describe what style reflects the two of them overall.  If they aren’t sure, I throw out some terms to see if they identify with one (ie. ‘vintage modern’, ‘classic timeless’, ‘rustic romantic’ etc)  If the word “cool” gets a thumbs up at any point, I head straight for my Alee book of invitations.  Each suite literally marches to it’s own beat. I love every single part of the collection, but today I am going to highlight “Tyler” because I’m feeling it.


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It has rained a lot in L.A. lately.  People kind of treat it like a snow day when it pours since it very rarely happens (I love this- the snow day part).   Today it’s supposed to rain, but something about the sun beating down through the skylight of the store tells me it probably isn’t going to  happen.   * sigh. *

C’est la vie!

{update 3:29 pm.  It’s pouring!}

umbrellas by tray 6


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I love coming back from buying trips for the shop because I get so excited for all the new finds we have coming in!  Arriving at Urbanic any day is this new office collection from Russel and Hazel – I am really into how regal all of it is!

above: single subject notebooks in 3 royal colors black, purple and gold

binders of all sizes-  the R+H signature, medium and the adorable minis

If worth nothing else at all, these spines take the cake. I want all of them on my shelf now!  (lined up like soldiers of course)


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more please




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